![]() “In January, we launched our McPlant across all our stores in Ireland,” Allen said. However, the rising interest in meatless fast food is looking promising, especially when compared to other fast-food chains that are way ahead of the game in terms of plant-based offerings.īurger King, for example, has evolved its menu well beyond just a plant-based burger in recent years, offering entirely vegan locations in some countries as well as meat-free options of every menu item in other countries.ĭespite being slow to the game, Gráinne Allen, Director of Food and Innovation for McDonald’s UK and Ireland, recently told Farming Independent that the chain is “delighted” at how well the Beyond Meat-made menu item has been received since its debut in Ireland and the UK earlier this year. It seems that McDonald’s is aiming to stay informed of consumer demand for plant-based options on a country-by-country basis. The chain also cooks the burger on dedicated equipment and has had the menu item certified vegan by the UK’s Vegan Society. While most countries that offer the McPlant serve it with dairy cheese and egg-based mayo, the United Kingdom took a different approach and is offering the meatless item fully vegan with the addition of vegan cheese. Earlier this year, it launched across Australia and recently arrived in Portugal nationwide. Since its debut in 2020, the McPlant has been expanding across international markets, including Sweden, Denmark, Austria, the United Kingdom, and Ireland. “We have been offering tasty alternatives for chicken with our veggie products for some time, and now we are doing the same for beef.” Where to find the McPlant? “We find it important to move with the preferences of our guests, who expect more and more variety,” Mentrop said. McDonald’s only plant-based burger option features a vegan Beyond Meat patty with tomato, lettuce, onion, pickle, mustard, and ketchup, along with dairy-based cheddar cheese and egg-based mayonnaise-but it can be made vegan-friendly by asking to omit these animal products.Īccording to McDonald’s, the McPlant is meant for vegetarians and flexitarians who want to avoid or reduce their meat consumption. “During the temporary introduction last year, we received many positive comments from our guests about the taste of the McPlant.” “We are pleased with the permanent place of the McPlant on the menu,” Stijn Mentrop, McDonald’s Netherlands Marketing Director, said in a statement. The move follows a successful test launch of the McPlant in the country last year. This week, fast-food giant McDonald’s made its plant-based burger, the McPlant, a part of the permanent menu at all of its locations in the Netherlands.
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